BBA Marketing

The programme is a scholarly practitioner programme aimed at creating a learning environment that allows participants to make their own discoveries. The programme therefore focuses on empowering participants who are open to new ideas and to embrace innovative thinking in the practice of marketing. The content of the curriculum brings a wealth of industry and academic experience to the classroom, helping you develop your critical and creative thinking skills to tackle real-world marketing problems. The Programme is designed to cover general Marketing practices across both domestic and global firms. It provide the strong foundation of tools required by participants assume lower, middle and top level management positions for those who enter the labor market or become successful marketing experts in diverse field.

 

Course Code

Course Name

Credit Hours

Level 100 first trimester

BCC 101

Scholarly Writing 

4

BCC 103

Digital Fluency 

4

BCC 105

Principles of Leadership

4

Level 100 second trimester

BCC 102

Business Statistics

4

BCC 104

Introduction to Psychology 

4

BCC 106

Communication Skills 

4

Level 100 third trimester

BCC 107

Quantitative Methods

4

BCC 109

Political and Social Development of West Africa

4

BCC 111

Principles of Microeconomics 

4

Level 200 first trimester

BCC 201

Business Law 

4

BCC 203

Principles of Management 

4

BCC 205

Principles of Macroeconomics

4

Level 200 second trimester

BCC 202

Business Finance

4

BCC 204

Principles of Marketing 

4

BCC 206

Organisational Behaviour

4

Level 200 third trimester

BCC 207

Principles of Accounting 

4

BCC 209

Management Information System

4

BCC 211

Managerial Economics 

4

 

Project work (Field Practice)

 

Level 300 first trimester 

BCC 301

Research Methods 

4

BCC 303

Company and Partnership Law

4

BCC 305

Entrepreneurship and Business Planning

4

Level 300 second trimester

BMC 302

Service Marketing

4

BMC 304

Operations Management 

4

BMC 306

Quality Management 

4

Level 300 third trimester

BMC 307

Marketing Management 

4

BMC 309

Marketing Communication 

4

BMC 311

Customer Care

4

Level 400 first trimester

BMC 401

Sales Management

4

BMC 403

International Marketing  

4

BMC 405

Marketing  Strategy, Planning & Control

4

Level 400 Second Semester

BMC 402

E-commerce

4

BMC 404

Financial Information for  Marketing

4

Level 400 Third trimester 

BCC 410

 Project work (Field Practice)

6

Total Credit hours

  

128

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